Microsoft Corporation Subsidiary PMM in Riyadh, Saudi Arabia
The Surface Product Marketing Manager is the local Surface business leader and subject matter expert who knows how to achieve billed revenue and unit targets profitably through marketing activities, through-partner and direct sales programs and incentives in the commercial side of the business.
The Surface mission is to give people the best experience with Microsoft devices to transform industries and the way people get work done. We do this in a way that builds millions of fans, helps businesses be more effective, establishes meaningful new categories that transform productivity increasing market share, revenue and gross margin for Microsoft.
At the local level, your role is to focus the sales and marketing teams across the subsidiary on how Surface can lead the Digital Transformation Narrative as organizations look for ways to transform their businesses, recruit, hire and retain the best employees, and attract customers who are buying in new ways.
Our core priorities for the Surface business are (1) Launch new devices offerings that transform productivity and catalyze growth in the Windows ecosystem (2) Build a premium Surface brand that delivers and showcases the best of Microsoft in your local market (3) Catalyze device-led digital transformation to drive commercial adoption of the Surface portfolio (4) Develop a sustainable business that delivers GM and affords the ability to deliver on the first three. As a member of the Surface team, you play an essential role to the healthy growth of the business. Your responsibilities as a Surface PMM include:
Lead the subsidiary efforts to launch new services Devices and Accessories including Surface Pro LTE. Ensure local PR, marketing and sales efforts including Early Adopter Program aligned and ready at announce.
Develop strong partnerships with cross-BG teams, Surface SSPs/TSPs and broaden our reach by leveraging compelling external partnerships like Steelcase.
Collaborate with the CDS Surface Consumer team to ensure that plans and offer strategy are aligned.
Deliver forecasting accuracy for Commercial IPQ, increasing Surface portfolio sales and premium mix vs. budget. Strengthen customer engagement through EAP/CAB in applicable markets. Manage End-of-Life transitions during product launch periods.
Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the funnel. Drive local marketing efforts including PR, digital, events, GEP (where applicable) to increase committed pipeline coverage and through partner sales. Deliver great Surface experiences through MTC Zero, EBC Engagements and presence in local industry/trade events.
Establish Surface as the lead for Digital Transformation with a minimum of 20% deals that pull or support M365 for Enterprise and Business. Maximize the Surface opportunity with every sale, by executing SEI to support large deals, landing the value of Surface Hub sales (increasing run rate by 2x) and increasing % attach to Microsoft 365 Enterprise/Business deals.
Awareness. Grow the of awareness, perception and consideration (launch +90 days) in local market.
Customer Stories and Case Studies. Develop number of customer stories and case studies showcasing the best of the Surface portfolio
Billed Revenue. Increase commercial billed revenue and % attach to Microsoft 365 deals and growth of LTE unite sales.
Surface Premium Mix. Drive a high premium mix increasing the runrate sales of Hub by 2x.
Apple Share. Apple compete wins to take share from the competition in the premium category.
- Exceed Billed Revenue forecast, take 1% share from Apple by increasing Pro LTE sales and catalog growth. Grow the Surface Opportunity by increasing the % attach to deals and increasing M365 Business sales.
You will create or translate marketing plans for your products, for your geography based on an understanding of the market, competitive landscape, customer and economic dynamics. You will develop strong partnerships with the other marketing and sales stakeholders to lead and execute the fiscal year local priorities. By partnering with all relevant teams, you will create the most impactful marketing strategy and execution plan, minimizing ad-hoc and un-integrated customer and partner outreach. Your goal is to think and act as “One Microsoft”.
Your key deliverables will include annual marketing execution plan, channel plans, launch plans, internal and partner readiness plan, product content and programs, local customer evidence, and competitive positioning and response insights.
7+ years related experience in Devices, Windows , Consumer, Commercial, Marketing, Sales
Skills & Knowledge
Partner and customer focused
Understand product advocacy and evangelism
Core marketing experience (positioning and messaging)
Being a conduit between technology and the business with the voice of customer in mind
Role model for Microsoft values
Strong ability to influence for impact
Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.